Heidi Klum | Rankin | DT Spain | February 2010 AOC Private Studio

Heidi Klum is rolling. Earlier this week Klum announced that she will debut her first fragrance called Shine, working with Coty Beauty’s European label Lady Astor and — just in — an exlusive new content deal with AOL.

AOL Content Deal

Heidi Klum, the AOL.com and Project Runway Full Picture entertainment teams will create a “one’stop shopping” site that features topics on beauty, relationships, parenting and fashion. Klum says that today advice for women is scattered online for women, but she’s bringing it home to roost on AOL.com.

Coty Beauty’s Shine Fragrance