Orchid via Flickr’s Fort Photo

Will big pharma make orchids out of daisies?

The quest for a female equivalent of Viagra has long haunted researchers who can’t convert Viagra’s magic potency to fuel female sexual dysfunction and or a simple disinterest in sex.

Researchers gathering at the European Society for Sexual Medicine meeting next week will hear the impact of flower-themed research on 5,000 women participating in the Bouquet Studies. Dubbed Violet, Daisy, Dahlia and Orchid, the results could form the basis for applications to U.S. and European regulators.

Boehringer Ingelheim GmbH is banking on sex really being all in women’s heads. While serious medical conditions impact women’s sexual desire, response, ability to orgasm and a host of other physiological conditions, much anecdotal and scientific research indicates that the entire topic of female sexuality is very complex and deeply psychological.

Just saying those words can get you in a heap of trouble with many women professionals who are tired of being psychoanalyzed. In 2003, Ray Moynihan called female sexual dysfunction “the freshest, clearest example we have” of a disease created by pharmaceutical companies to make healthy people think they need medicine. via Bloomberg News

The medical parlance around the Bouquet studies is focused on HSDD, or hypoactive sexual desire disorder.

A basic premise of the research — also controversial — is that men aren’t to always blame for a woman’s lack of sexual desire, although they may be and they may contribute to her disinterest.

Sex is a “historical and cultural phenomenon,” said Leonore Tiefer, a psychiatry professor at New York University. There’s no baseline of normalcy by which to define a disorder, she contends.

“It’s like dancing, or music, or piano-playing,” Tiefer said. “You do it with the body, but the part the body plays isn’t the largest part.”

As a non-medical professional closely involved with female sexuality, and a disciple of Helen Fisher’s work on hormones, the brain and sexual desire, and a student of religious and cultural admonitions about women’s sexual behavior, I believe strongly in the suppression of desire theories.

Simply stated, “good girls” girls don’t do “bad things” without a lot of psychological ambivalence about how they will be judged.

One in 10 women of 31,000 surveyed by Boehringer at the start of the studies expressed distress about diminished sex drive. The results are best evaluated within a group of women who believe they have the medical condition under study.