Make no mistake. I’m devoted every day to the advancement of women. As a marketer, there’s no need to bang my head about the meaning of names. Two projects come to mind that I tried unsuccessfully to change: Cacique and Ixora.

When I asked my friend Rhonda Harper, CEO of RTM&J what she thought of the name ‘Ixora’ for a vaginal lubricant, she replied: “You want me to put that icky-sore stuff where?” Precisely my sentiments.

Steve Jobs can’t control the response to a human mind hearing the name iPad.

http://www.apple.com/ipad/However, when I heard Michelle Caruso-Cabrera respond to the name iPad on today’s CNBC biz banter, not liking the name because it reminds her of sanitary pads, I was as speechless as the men on the set.

Regrouping, my mind could only think of Henry Higgins singing ‘Why Can’t A Woman Be More Like A Man!’

Michelle Caruso-CaberaOMG! Having worked on female sensuality and female products including sanitary napkins for over 20 years, it would never occur to me to connect iPad with sanitary napkins.