Top model and muse, 40-year-old Amber Valletta is lensed by Derek Kettela for The Editorialist.com. Michaela Dosamantes styles Amber, who shares a multitude of ideas with Lauren David Peden. Here are the highlights. 

On Musedom

To master anything, you have to be exceptional and work very hard, and the same for being a muse. A muse is not just (someone) looking beautiful. A muse is actually an active, powerful word.

On Master & Muse

Valletta is using the same pursuit of excellence in her new business venture Master & Muse, an online store for environmental and socially responsible clothing.

Master & Muse by Amber Valletta provides a fun, accessible and informative one-stop-shop for those super stylish, conscientious shoppers who want to buy better – secure in the knowledge that the clothes and accessories they are purchasing are good for them, their family, and the community at large.

Amber credits her mother, an environmental activist ‘very passionate about giving back to the community’, with her decision to launch an eco-friendly fashion website.

Valletta continues:

I grew up on my grandparents’ farm, so I knew about environmentalism even before it was a hot topic and I always had a strong connection to the world around me.

I also saw that there was a disconnect in our (fashion) industry between producing things not just responsibly to the environment, but also to people, and paying people fairly. So when I began to think about my next steps and building a brand, I decided that it needed to match my beliefs.

Master & Muse currently features ‘like-minded’ designers including Clare Vivier, Kayu, Freedom of Animals, Lemlem, Organic by John Patrick, Mich Dulce, Melissa Joy Manning and Vivienne Westwood.

Amber Valletta’s new business venture Master & Muse continues the forward march of Smart Sensuality women and our principles. ~ Anne