French cosmetic label Lancôme Paris chose Kate Winslet as their ambassadrice for Absolut Nu, their new lipstick. Kate is filmed here by Mario Testino.

Watch the ad and a making of film below. I think there was a more interesting 52 seconds in a combo of the two. The commercial is visually flat for me, not that sex is required. There’s much more visual complexity and spontaneity in the making of the film, which is sensually lovely and sophisticated.

Le Film Absolu Nu with Kate Winslet | Lancome

On the topic of the endless pull between sexuality, sensuality and respectability in a world where women are continually judged by men and each other, Winslet speaks of the perfect lipstick as being a best friend of femininity and predicts a big come back of the lipstick.

Everything must be the ‘right image, right level of sensuality’, she says. ‘You don’t want to go too far with something, making it tasteless. It always has to be absolutely elegant, absolutely tasteful, and somehow accidentally sexy’.

Kate Winslet sums up woman’s condition perfectly! Anne

Le Making of L’Absolu Nu with Kate Winslet | Mario Testino | Lancome