Gender Stereotype Key Word Clouds for Toy Ads

RedTracker| Crystal Smith is a social media and marketing writer who has spent many years working with non-profit agencies seeking gender equality and an end to discrimination against women. After being regularly disappointed by the film and television offerings available to her two young sons, she decided to write about the impact of kids’ popular culture on young boys. See Crystal’s book The Achilles Effect.

On her blog ‘The Achilles Effect’ Crystal recently created word clouds based on the words used in toy advertising aimed at girls and boys. Her purpose is to evaluate how ad copy reinforces gender stereotypes. Literally, the visuals are eye-openers.

via Brand Channel