Calvin Klein's Soho Billboard | Provocation Sells Jeans
/Calvin Klein is in trouble again — with a five-story billboard on a Soho building.
We first reported on the print and video campaign in January. And I’m dumbfounded now, sensing that WWD has pulled the video from their website, as I try to play our previously-posted WWD video. I’m on the hunt to find it. (Got it. Read on.)
CBS News is on the scene with an objective report about the ad campaign and an interview with Dr. Jennifer Berman delivers a scalding message to “take it down”. (CBS News embedding is disabled. Follow the link.)
CBS News on Calvin Klein Soho Billboard, with Dr. Jennifer Berman
Parents lose all control of what kids see and don’t see, with this kind of five-story public exposure of an orgy. Pedestrians of every age and gender also lose control of their visual existence, with this impossible to miss billboard.
Girl Power or ‘Slut Girls’ in Action?
Dr. Jennifer Berman feels strongly that an earlier message of “girl empowerment” has been replaced by one of “girls’ sexual empowerment.” This is a true and valid argument about the advertising industry today.
At Sexy Futures, we track the evolving intersection of the adult and mainstream sexy worlds, as eroticism, pornography, sophisticated sexuality, and debased junk all mix together in our everyday lives.
Executives at Calvin Klein say they must compete with Abercrombie, although I daresay that AF has learned their lessons from a long Calvin Klein history of very sexy advertising, beginning with the Brooke Shields campaign.
The age of the models promoting such hypersexualized imagery is problematic.
Unlike the majority of professionals, I believe that third-wave feminists actually sponsor and promote this imagery, arguing that being a “slut girl” is getting some kind of “one up” on men and controlling one’s own female destiny.
So let us not jump all over the advertisers on this one.
Young career women are driving the message that being a “slut girl” is just fine and not damaging to a young woman’s self-esteem of psyche, to say nothing of her physical self and wellbeing. Jezebel leads the way.
The medical community documents that the most sexually dysfunctional group of women are the mid-20s females with multiple sex partners, but next to no intimacy and few orgasms that don’t come with their pleasure toys.
A quick read of some of New York Magazine’s “Sex Diaries” gives you good insights into the lifestyle. Yet the Jezebel women argue this lifestyle is female empowerment, women in control of their sexuality.
Provocative, Banned Calvin Klein Commercial
Dr. Berman completely misses (or ignores) the homoerotic messaging of the Calvin Klein ads, stating that this a girl who likes foursomes.
Those who call the ad an orgy are better informed. Even in the banned video, there’s no obvious guy-on-guy, but Calvin is playing into the trend of male bisexuality, gay culture and more.
On a related note, the banned commercial will play in Europe, where I believe larger numbers of men — not only women — reject the raw, debasing porn that fuels the American adult industry. In another twist like serving wine to young people, the lack of moral repression in much of Europe, defuses actual behavior in the culture.
Just yesterday someone wrote me, asking if it’s true that some women enjoy guy-on-guy sex play.
Answer: They do. and scientific research on women’s brains watching porn confirms that fact. Even when women say they’re not interested in male bisexuality, their brains say otherwise when watching the films.
Provocation always sells, and Calvin Klein is getting amazing buzz and free advertising around this campaign. Will the billboard come down? We’ll just have to wait and see. For me the problem is the reality that one can’t escape it, that the image absolutely is imprinted on our psyches, whether we like it or not.
From an advertising perspective, you can’t get any better than that. I suspect only a court order will take down the sexy CK Jeans billboard. Anne
More Anne: Jezebel and DoubleX Duke It Out Like Genuine Bad Guys Anne of Carversville
Women As Muses: What Is Our Place in the Modern World? Or Are We Just ‘Slut Girls’ Today? Anne of Carversville