Continuing their commitment to not only promoting and advancing women at The Boston Consulting Group, but also understanding women consumers, BCG authors Michael Silverstein and Kate Sayre interviewed 12,000 women in 22 countries for their new book “Women Want More”.

“Women do not have enough time for themselves, they have too many demands on their time and they have conflicting priorities,” Silverstein said in an interview with Reuters. via Reuters

Presently, American women are the third-largest economic power in the global economy.

As women become educated worldwide, their income will increase to $18 trillion from $12 milion in the next five years.

“With those increased earnings will come increased power,” said Silverstein. “That will be the greatest force for growth in the world economy. Period.”

“Economic power is a force unto itself,” he added. “While there might be resistance, this is inevitable that we have a female economy.” via Reuters

I haven’t yet read “Women Want More” but am curious if the study probes evolving attitudes of women’s consumption patterns. On the face of the topic, the book seems to advance the idea that women’s lives globally are primarily about consuming more goods and services.

This Modern philosophy is evolving with Smart Sensuality, Cultural Creative ideas that position consumption in a broader life philosophy, grounded not only in things or services. Values research doesn’t support this assumption, even when the global economy improves. I don’t suggest that women will stop consuming but that they will do so more mindfully.

I’ll not comment more until I’ve read the findings. Here’s some preliminary news at the What Women Want website. Anne