Irina Shayk By Penelope Cruz for L'Agent By Agent Provocateur

Men will be men, although the ladies seem to be holding court in this sizzling Agent Provocateur lingerie video directed by Penelope Cruz to launch Agent Provacateur’s new diffusion line, L’Agent,

The video features Irina Shayk and leading man Miguel Angel Silvestre. The startingly sexy six-minute film also features a cameo appearance from Cruz’s husband Javier Bardem and also sister Monica, with whom she co-designs the lingerie line.

Penelope — who recently welcomed her second child, a baby girl named Luna Encinas Cruz — spoke about making the ad: “It’s important to send the message that this is for everybody. I can find beauty in so many different types of women. I didn’t just want to show the beautiful bodies of the models, I wanted to tell a story.”

Huffington Post asks if the ad is slinky or just plain sleazy? Voters weighed in. Considering that Agent Provocateur has always been known for very edgy marketing not designed to please everyone, I’d say Penelope has received high marks from the audience. ~ Anne