Adriana Lima enjoys her Lucky Charms, lensed by Matt Jones for Esquire UK’s May issue.

What’s traveling through cyberspace is the comment of DNA Model Management’s Richard Habberley speaking to WWD back in January on how well Victoria’s Secret pays the Angels, based on page views.

Habberley then states an assumption that may not be true, based on my following among women and the fact that just this week Treats! editor Rob Hill and I were discussing the fact that Treats! readers are 60% women. Trackings of women’s online behavior also suggest that women’s aren’t nearly as threatened by other beautiful women as Habberley suggests:

“The merchants drive the decisions on the Angels. They [Victoria’s Secret] try the girls out, and certain girls sell product. They’re women that appeal to other women. And they’re special because they never appear in men’s magazines. Once you start to do that, they become threatening [to potential female customers],” said Habberley.

DNA represents Alessandra Ambrosio, Doutzen Kroes and Lindsay Ellingson. It’s obviously erroneous to say that the Angels never appear in men’s magazines or (implied nude and naughty) when VS creative marketing kingpin Ed Rayzek himself wrote the forward to the magnificant Russell James book V2. Several Angels were very ‘au naturel’.

Not only is Adriana Lima visual breakfast food in Esquire’s May issue. But the VS models have a history of appearing in men’s magazines. Get past Adriana and I share several editorials of Angels getting down for Esquire and GQ.

As to the integrity of the comment about VS customers being haters, I’ll leave that for another afternoon. ~ Anne