Maryna Linchuk's Popsicle Tricks for 25 MAGAZINE S/S 2013 by Victor Demarchelier
/
25 Magazine editor top model Anja Rubik is dealing first hand with the degree to which American business will go to stamp out positive expressions of sensuality in grown women while cultivating young girls and any kind of gun violence as sexy. Rubik has had a few run-ins, most recently with Instagram, over a simple post of a nipple showing under a sheer blouse. Welcome to the dog house, Anja; I know the location.
Rubik took over 25 Magazine last year with the help of Italian backers Gabriele Moratti, Daniele Sirtori, and Giuseppe Modesto and runs it with her husband Sasha Knezevic.
The second issue opens with a quote from performance artist Marina Abramovic: “Sexual energy is the source of creation”. This factoid has been the premise of Anne of Carversville from day 1. And now it’s the premise of our GlamTribale jewelry and gift collection.
Anja Rubik writes in her editor’s letter for the second issue titled “A Woman Is Present”:
For me, starting this magazine has helped me channel the kind of sexual energy I find every woman to possess… The media operates on a paradox—it’s no secret—where selling the notion of unobtainable beauty is allowed, while portraits of women just being women are simultaneously shunned. However, I still want to continue pushing the boundaries of what a female fashion magazine can be.
The 25 Magazine team does a fabulous job with Maryna Linchuk in Victor Demarchelier’s celebration of one smoldering-hot, very bad girl — who is every woman. I can promise Anja that there is life after the censors are done with condemning your very fine media event. You have nothing more to lose, and it’s smooth sailing after that because ordinary people — and industry creatives, too — are truly committed to your success.
The true stories of women’s history are only beginning to be told in the digital age. Everyone should fasten their seat belts because we wil all be travelling to some very interesting territory. Great job, Anja! ~ Anne
