Melissa Bolona strikes sensual gold with Adam Senn, Chad White and Jonathan and Kevin Ferreira de Sampaio launching the new Gents 2012 campaign. I really don’t know why women want to get beaten up in bed, when this sexy option is available. Yu Tsai lenses the attitude-rich, confident and cocky boys club online shopping brand with a Treats! like attitude. /Hair by Terry Millet; makeup by Allan Avendaño

These baseball caps are among the 25 styles sold by the new lifestyle brand, developed by Josh Reed, publicist for Calvin Klein Collection and a consultant for Gilt. Says Reed:

“A baseball cap is one of the first things that I noticed that didn’t have an upscale version. It’s such an essential in every man’s wardrobe whether you’re gay or straight or dressing high or low. I’ve aimed to create the best baseball cap, and we’re going to grow into the best t-shirts, gym bags, and dog tags—things that aren’t owned by anybody else. Dior makes amazing suits, and Prada makes incredible shirts. I’ll never be doing those. It’s the products that guys really need that I’ve had a hard time finding. The price point will be above H&M and Gap, but below designer prices.”

Check out the video, which is frankly scalding. I repeat, why any woman wants a spanking rather than her own personal sexual liberation beats the heck out of me. Call me done with confession and punishment. ~ Anne