Bernard Arnault is France’s richest man and one of the most influential luxury tastemakers on Planet Earth.

Is Bernard Arnault a Cultural Creative? Hardly, and yet Arnault may be a luxury goods executive in transition. He seems to be a Smart Sensuality guy — the hybrid mix of people who embrace style and luxury concepts — however simple — but with a strong social conscience. 

AOC has identified Smart Sensuality thinkers and feelers as the most interesting, challenging and treasured of tomorrow’s consumers.

Bernard Arnault via WSJArnault confirms in this in-depth article on LVMH Moët Hennessy Louis Vuitton SA, which includes high-end brands Louis Vuitton, Givenchy, Tag Heuer watches, Donna Karan, Fendi and Moët & Chandon champagne, and of Dior and other companies, that he’s involved in talks to invest in a fashion company with ecological and ethical goals founded by a global celebrity. Arnault declined to give details but says philanthropy is a growing focus of his company: ‘It gives people working at the group a feeling that they don’t exist only for cash flow, but for something bigger.’