Rihanna's Savage x Fenty Xtra VIP Campaign Rings In A New Day in Lingerie Leisure
/Rihanna rings in the holiday season, sharing her Savage x Fenty three VIP boxes in a campaign lensed by Dennis Leupold. Designs were handpicked by Rihanna’s stylist, creative collaborator and best friend Jahleel Weaver. Talking with British Vogue, Weaver describes the VIP boxes as representing everything the lingerie brand represents: “Expressing the truest version of yourself and celebrating how different and unique we all are.”
From the “Truth or Dare” package to “Still Watching?” and “XXX”, Weaver wanted to include as many lingerie styles as possible for Fenty’s expansive following, writes British Vogue. “The pieces I chose all have their own unique Savage twist and show personality – a mix of strength and sensuality,” Weaver tells Vogue. “I love it when people take risks with their clothes. It’s always so obvious when you can see that a person is having fun with fashion.”
Weaver couldn’t settle on one Savage X Fenty subscription box, because “each day is different,” he says. “I think women want the freedom to play around and experiment with expressing themselves and the different sides of their personalities.” The “Truth or Dare” edit comprises soft, lightweight knits to mix and match and a faux fur eye mask, “because why not?” “Still Watching?” has a sweatshirt-fleece jumpsuit to wear with a bralet and high-cut underwear – “It’s super cosy, but still has that sexy energy”, says Weaver. And “XXX” is “so bold and sexy that it gives any woman ultimate confidence,” he says. “If you want to feel sexy, then this is it. Sexy for you, sexy for someone else, it doesn’t matter.” Inside the box is a gift bow bralette – “I knew right away when I saw it that it had to be in the box” – a half-cup bra, open-back knickers and some restraints, “for those who are truly daring.”
What Savage x Fenty can Teach Victoria’s Secret
Today’s Victoria’s Secret today barrels forward trying to resuscitate their pre-Angels identity in a 2020 context. Claiming a brand identity not driven by the hot libidos of rich white men — but WOMEN — is a top priority.
It’s striking how Rihanna and Weaver understand their precious Savage x Fenty lovers, supporters and customers on their own turf. Savage x Fenty goes one-on-one with them and not through Angelic intermediaries. In embracing ALL women. Rihanna knows that they can’t all pass the ‘thigh gap’ test. By her own admission, Rihanna can’t always pass the test inflicted on all women by a highly-select group of size 00 white women.
LOL (I’m having a bad Anne thought). It’s as if a mandatory thigh gap is the last bastion of white supremacy in the fashion world.
Happy New Year! Happy New Decade!
Surely, we have better matters to worry our beautiful minds in Trumplandia and around the world. Getting rid of Trump and growing US white nationalism — however and wherever it rears its ugly head — is job #1.
Finding our size 0 selves is not a top priority, although AOC has always stood for a medically healthy lifestyle. Black women rejected finding their size zero selves decades ago — in order to survive, to live and breath — literally..
Rihanna walked into the world of Victoria’s Secret in the reign of Ed Razek and turned up the volume full blast — urging women everywhere to all get up and dance. Ding Dong. The Wicked Witch of size 0 bodies and thigh gap must-haves is DEAD. Hallelujah! ~ Anne