Milla Jovovich Wears A.P.C. Simple Chic In Sean Thomas Images For Self Service Issue 47
/Model Milla Jovovich is styled by Ondine Azoulay, wearing A.P.C. in Sean Thomas images for Self Service Issue 47.
French label A.P.C. (Atelier de Production et de Création) was founded by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the Parisian label offers collections with clean lines and simplistic, minimalist styles. A.P.C. was one of the first fashion brands to create a brand aesthetic that fills the space between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos. Note that those logos may be coming back loud and clear if Rihanna and Dior have anything to say about it.