Kate Moss Wore Prada 'Smartsex' by Mert & Marcus for W Magazine September 2009

On occasion, we get a jolt of just how toned-down sensuality and expressed sexuality is in 2024, compared to 15-20 years ago.

Just now AOC stumbled into ‘Smartsex’, a Prada-sponsored fashion story featuring the always-simmering Kate Moss in the September 2009 issue of W Magazine [IG].

Here is the original Kate Moss in Prada presentation, but the Prada interview link is broken.

Alex White styled the shoot in images by Mert Alas and Marcus Piggott [AOC Archives]. Hair stylist Luigi Murenu had not become the prominent photographer he is today; makeup by Lucia Pieroni.