One of fashion's favorite mega models, '90s star Carolyn Murphy is a progressive woman on the move. Murphy is long associated with American style, with her flair for wearing a white tee with denim cutoffs, but throwing on a sterling silver cuff. Murphy is lensed by Matthew Sprout, with styling by Laura Ferrera.

Murphy is surprisingly low-maintenance for a model, writes the September issue of InStyle. She has no team of handlers and her Instagram feed features shots of her gardening or riding her horse Doc. Of course, Carolyn Murphy can become a sex bomb for Tom Ford, dominating steaming editorial pages with the top fashion industry pros. But glam is not her persona, and her love of artisan crafts -- including Detroit's Shinola brand, where she became the women's design director after flying there to shoot a brand campaign with Bruce Weber -- is the foundation of her next venture. Along with launching Shinola's 'Argonite' print magazine, débuting this fall.

Meet mammamurphy.com, Carolyn Murphy's future artisan-products website. "Everyone calls me Mamma Murphy," she tells InStyle. "It's been my nickname forever."

Mammamurphy.com will take a back-to-basics approach to lifestyle, featuring stories along with a curated shop of items made in America. “Right now I feel there is a great disconnect because of technology—or having this need to move on to the next thing,” says Murphy of our mile-a-minute times. “Whether it’s dating apps or 50 different toothpastes in the pharmacy, it can be very overwhelming.”