Kendall Jenner by Craig McDean for Tiffany & Co SS19 Campaign.

Tiffany & Co has launched a stellar model cast in its new campaign celebrating optimism, personal style, and self expression.

Carolyn Murphy, Fei Fei Sun, Imaan Hammam, Kendall Jenner, and Mica Argañaraz are lensed by Craig McDean playing with objects in Tiffany Blue accent images with jewelry shots the brand’s Tiffany T collection. Pieces range from diamond-adorned to sterling silver, showing a range of styles and price points.

Behind-the-scenes videos highlight candid moments, ranging from rapid-fire questions to a ping-pong tournament and yo-yo tricks.

“With modern sophistication, authentic energy and wit, the spring campaign beautifully highlights our brand icons,” shares Tiffany’s, chief artistic officer, Reed Krakoff.