LOEWE Aura fragrance launches two new scents — LOEWE Aura White Magnolia and LOEWE Aura Pink Magnolia. Model Kris Grikaite is the face of the story-rich, ingredients as art images by Craig McDean.

From the LOEWE press release, shop the collection online: “The MAGNOLIA is the main ingredient of these fragrances. A delicate flower that withers as soon as it´s plucked from its tree. Just like an artists that fades when his muse is taken away from him. A fragrance with a 20% concentration of essential oils and organic ingredients. White Magnolia An Eau de Parfum with four main ingredients: magnolia flower, cotton candy, vanilla essence and yuzu. Pink Magnolia An Eau de Parfum with four main ingredients: magnolia flower, red fruits, sandalwood and Musk.

Cotula coronopifolia – Petals full of magnetism and beauty. Delicate and subtle. A mysterious halo that, without knowing why, envelops you, surrounds you, captures you. It becomes an addiction. An homage to Karl Blossfeldt´s art that captures the beauty of nature. Inspiring, admired, and intense. In this new fragrance, the Magnolia flower occupies the core of the aroma.“