Craig McDean Captures Emma Stone For Louis Vuitton Spirit Of Travel Campaign 2018

I'm not sure if actor, activist and new Louis Vuitton muse Emma Stone's first Spirit of Travel Campaign 2018 is the most anemic campaign ever, but it's a tough rival for the honor. Set in the California desert, we see "a spectacular landscape that blends raw space and travel". Okay, if you say so. 

"I am very happy and proud to be working with a House as passionate as Louis Vuitton, as well as with the unique style and creations of Nicolas Ghesquière” says Emma Stone.

Stone's first Louis Vuitton Spirit of Travel campaign "showcases the actress wearing pieces from the Prefall 2018 collection and embodying a heroine who is daring, confident and always on the move. " Okay, if you say so. 

This Travel campaign highlights the Capucines bags: a signature of discreet elegance, Capucines represents the spirit of the House and its expertise in leather craftwork. Note that this out-of-gas campaign is not the fault of Emma Stone. Rather, photographer Craig McDean and Nicolas Ghesquière bear responsibility and also upper management at LVMH, who I assume saw it.  As for poor Emma Stone, she is frozen in time. 

Now THIS is a Spirit of Travel Campaign