Kate Moss & Daria Werbowy Are A Creative, Sensual Blowout In Equipment S/S 2016 Campaign

Top model Daria Werbowy's future as a photographer seems secure, as she heads off to Mustique with supermodel Kate Moss to shoot Equipment's spring 2016 campaign. No slouch herself, Moss goes makeup free and the result is a high-voltage, sexy campaign long on authenticity and unpretentiousness. It's a girls getaway, although one that men will surely enjoy, too. 

In an amazing act of audacity, the duo left the typical, mega-humans 'team' necessary to produce today's fashion campaigns at home. Indeed, this spectacular campaign had no producer, hair stylist, makeup artist, manicurist, caterer or assistant to the assistant in charge of the wind machine. 

Instead they got back to basics on the tropical island, Werbowy armed with her 35mm camera, and became the art directors, subjects and photographer. “Kate trusted Daria completely - it was amazing to watch their process when it came down to execution time and I think it's clear in the intimacy of the pictures how well they worked together” Brett Ramey, vice president of creative at Equipment told The Telegraph.

Ramey says: “Kate was the hair, the makeup, the styling, the driver and the production team all in one. Daria was the creative director, art director, the photographer and the visionary. Their dynamic and energy exchange was unlike anything I've ever experienced.”

It’s unusual for a brand to hand over creative control to its models, but as Ramey explains: “There is a reason women want to be like, dress like, and act like Daria and Kate. Whatever ‘it’ is, they both have it. Who are we to stand in their way? There is perhaps no greater fashion icon than Kate Moss. Not only is she brilliant but she is hysterically funny and one of the hardest working women I know.”   

The result of this incredible sensual energy and creative talent is one of the most superlative ad campaigns in years. Daria has worked on the previous two Equipment campaigns, lensing herself in equally stunning images. Yet, the partnership with Moss is 1+1=a perfect 10! Simply superb!