Abby Champion
/ Anne Enke
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Victoria’s Secret Very Sexy Spring 2026 Campaign and the Business of Feelings
Victoria’s Secret [IG] rolls out its Very Sexy Spring 2026 campaign with models Abby Champion, Ajok Daing and Celina Ralph.
Victoria’s Secret is doing a slow burn these days. Not a bonfire, mind you, but under CEO Hillary Super, Victoria’s Secret retains the title of the world’s biggest lingerie brand, holding about 20% of the American market, down from 30% a decade ago.
The key word here, my friends, is stability, positivity based on solid reasoning, leadership and results AND Super’s grasp of the importance of a range of emotions in selling lingerie to HER!!
Abby Champion fronts key pieces from the Bulgari Polychroma High Jewelry Collection [IG] inspired by Rome and styled by Ceylan Atınç Tanrıverdi.
Spanish photographer Rocio Ramos [IG] captured Abby C for Vogue Turkey’s [IG] June 2025 issue. / Hair by Alessandro Rebecchi; makeup by Martina Bolis
How Will Medusa Express Herself As Prada’s Versace Deal Moves Towards the Finish Line?
Luxury brand Versace has often taken its inspiration from Mediterranean mythology, particularly Greek mythology, as evidenced by its iconic Medusa logo.
Making Medusa the symbol of Versace was a daring act, deeply embedded in ancient history and the takedown of women by a rising patriarchy, who sought to control every aspect of women’s lives.
Like Lilith, Medusa was portrayed as demonic — and that was a purposeful act by the ancient-world men in charge.
Donatella Versace’s ongoing involvement with Versace as a brand ambassador, post Prada’s acquisition, is a living — not archived — critical resource. Medusa sits atop the Versace story, and we hope to hear from her soon.
Fresh off the January 2025 introduction of the Jean Schlumberger by Tiffany Bird on a Flying Tourbillon watch and the Jean Schlumberger Bird on a Rock Tsavorite Watch at the sixth edition LVMH Watch Week in New York and Paris, we turn to the new Tiffany & Co ad campaign featuring top model Abby Champion. Katie Burnett styles Champion in images by Carlijn Jacobs [IG]./ Hair by Jawara; makeup by Sam Visser
Abby Champion’s love for Tommy Hilfiger has deep roots in her Alabama family. Fresh off her new SKIMS Bridal Campaign with fiancé, actor Patrick Schwarzenegger, Champion races into the pages of V Magazine V153 [IG].
‘The Lady Is A Champion’ is lensed by Alvaro Beamud Cortés [IG] with styling by Hunter Clem.
Lovebirds top model Abby Champion and ‘White Lotus’ star Patrick Schwarzenegger continue to keep the details and date of their own upcoming nuptials secret. So Kim Kardashian stepped in to channel all the pent-up, wedding vibes between the couple for the March 20 launch of SKIMS’ [IG] The Wedding Shop limited edition pieces for him and her.
Photographer Carin Backoff [IG] captures the couple in a collection that ranges from lace intimates and romantic corsets to shapewear, pajamas and loungewear.
This may be the first time the groom held a white flower bouquet over his groin in an ad campaign. The shot is a cheeky nod to Schwarzenegger’s full-frontal ‘White Lotus’ scene.
Alaïa, Gucci, Saint Laurent and a supporting cast take the spotlight in a holiday season Porter Magazine cover story called ‘Effortless Allure’. Model Abby Champion is styled by Helen Broadfoot in images by Yulia Gorbachenko [IG].
The day to night wardrobe is sleek and simple with pared back bodysuits, modern architecture femininity and luxe leather layers./ Hair by Shon; makeup by Erin Green
Models Abby Champion and Cara Taylor are styled by Gro Curtis in ‘Mob Wives’ — with V Magazine [IG] 150 writing: “this fall, the clean girl aesthetic is out — mob wife look is in!”
Gro Curtis styles Champion and Taylor in luxe edgy fashion from Celine, Chloe, Dior, Dolce & Gabbana, Emporio Armani, Givenchy, Gucci, Isabel Marant, Louis Vuitton, Maison Alaia, Michael Kors, Schiaparelli, Tom Ford, YSL and more lensed by Blair Getz Mezibov [IG].
Models and talents Abby Champion, Alton Mason, Juliana Canfield, Luke Champion, Sarah Pidgeon and Ugbad Abdi star in ‘Hat Tricks’, a feeling-good fashion story styled by Max Ortega.
Photographer Sean Thomas [IG] captures major fashion energy on the streets of New York City for US Vogue [IG] September 2024./ Hair by Dre Demry-Sanders; makeup by Dick Page
Model Abby Champion is styled by Jasmine Hassett in ‘World Traveler’, lensed by Amy Troost [IG] for Harper’s Bazaar US [IG] June-July 2024./ Hair by Ester Langham; makeup by Jen Myles
Abby Champion covers the May 2024 issue of Vogue Adria’s [IG] third issue, wearing Gucci with the cover title ‘Voyage, Voyage’. This is not the focus of the issue, however. Coco Cassibba styles the fashion story lensed by Thomas Giddings [IG]. / Makeup by Dayone Studio; hair by Rob Talty
Recently-engaged to long-time love Patrick Schwarzenegger, model Abby Champion covers the April 13, 2024 issue of D la Repubblica [IG], with images by Joséphine Löchen [IG]./ Hair by Joseph Pujalte; makeup by Anthony Preel
Styled by Vittoria Cerciello in muted neutral with hits of red, Champion wears Gucci on the cover and 16 Arlington, Acne Studios, Alexander McQueen, Balmain, Blumarine, Celine by Hedi Slimane, Emporio Armani, Maison Alaia, Schiaparelli and more in the fashion story. [Designers on D IG link.]
Showstudio calls them “Steven Meisel’s Supermodel Sirens”, five women “dripping in crystals.” Top models Abby Champion, Fei Fei Sun, Imaan Hammam, Irina Shayk and Karlie Kloss join forces in the new S/S 2024 Swarovski [IG] campaign inspired by Venus, the Roman goddess of love.
In ancient Roman mythology, Venus, the goddess of love and beauty, emerged from the sea fully grown and adorned with exquisite jewelry. The myth tells of Venus being born from the foam created when the Titan Cronus castrated his father Uranus and threw his severed genitals into the sea. This act led to the sea producing the goddess of love and desire.
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‘Empowerment’ is the theme of the September 2023 issue of Vogue Hong Kong’s September 2023. AOC shares five individual covers featuring Abby Champion, Cara Taylor, Lineisy Montero, Qun Ye, and Selena Forrest and two almost identical ensemble covers.
Photographers of the moment Luigi and Iango [IG] capture the five cover stars wearing Fendi accented with jewellery by Messika.
Because model Abby Champion doesn’t have a gamine haircut, you are forgiven for not associating the Blumarine FW 2023/4 campaign with Joan of Arc. In fact, that is where the design season began and the runway show as well, for Blumarine designer Nicola Brognano.
Reeling back the creative impulse further still, the young creator saw a ‘90s image of a young Milla Jovovich with a Joan of Arc close-crop that captured his curiosity. This discovery took him to Luc Besson’s movie ‘The Messenger: The Story of Joan of Arc’, shot in 1999, with Jovovich as the Maid of Orleans, and she who was burned at the stake for her role as a fierce military leader during the Hundred Year’s War.
It’s no exaggeration to say that she saved France from the English by standing by the side of Charles VII of France. Her star fell quite a lot in the ensuing months and she was captured by Burgundian troops loyal to the English, accused of heresy and being demonic , stood trial, convicted and burned alive.
Model Abby Champion exudes perfect pitch in Chanel Beauty’s Spring/Summer The Hazy Red Look. Leila Smara styles the shoot, lensed by Karim Sadli [IG]./ Hair by Damien Boissinot; gorgeous makeup by Cecile Paravina
Model Abby Champion is styled by Swarovski Creative Director Giovanna Engelbert in the Swarovski Valentines Day [IG] 2023 Campaign.
Photographer Carlijn Jacobs [IG] captures the ‘Powered by Passion’ pink hues, uber-modern mood that also includes bathed-in-pink model Lucas El Bali./ Makeup by Masae Ito; hair by Olivier Schawalder
Models and life partners Abby Champion & Patrick Schwarzenegger are styled by Tabitha Simmons in ‘Coming Clean’, a health and wellness fashion story. Photographer Dan Martensen [IG] is on location on the island of Sylt — where the legendary medispa Lanserhof [IG] opened a lavish new resort earlier this year. Sylt is a German island in the Frisian archipelago in the North Sea./ Hair by Cim Mahony; makeup by Lisa Houghton
Designed by German architect Christoph Ingenhoven, the resort is a wonder of sustainable materials, including stone, concrete, and untreated wood.
Top model Abby Champion must be in seventh heaven, hanging in Hudson, New YorK — given her hometown roots in Birmingham, Ala. "It teaches you to have good manners, enjoy good food and reminds me of the importance of faith and family," Champion says about Birmingham.
Vogue Global takes the American girl worldwide, styled by Jorden Bickham who chooses Max Mara — the coat, Carolina Herrera, Chloe, Gucci, Kaite, The Row, Tory Burch and more. Photographer Sean Thomas [IG] loves telling stories, and he documents a simple beauty day in the Hudson Valley called ‘Outward Bound’, north of New York. Vogue US went to Hudson in September 2020. Enjoy the trip. / Hair by Mustafa Yanaz; makeup by Romy Soleimani
While we associate the campaign’s silvery blue mood with the sea, let’s also remember that Hanukkah begins Sunday, December 18 this year and ends on December 26.
Whether she intended to make a subliminal statement or not in the Tory Burch Holiday 2022 Campaign, I appreciate blue in this moment. It’s refreshingly ecumenical, when brands are exploring exactly what traditions mean within the context of today’s world.
Hands down, Ralph Lauren has no peer in this realm of recasting the truth of the American experience. But Tory Burch is traveling on the same moonbeam — with an added emphasis on women’s lives and achievements. I love her for that long and sincere contribution to telling women’s stories.
Kanye West and his desire to rip America apart as a MAGA lover — and now Hitler, too — has gotten people up off the sidelines.
That would NOT be AOC, btw. We are never on the sidelines, when the focus is stopping hate.
Model Abby Champion drifts into winter, styled by Thistle Brown in warm and cozy with a twist of boudoir fashion for ‘Sleeping Abby’. Photographer Dario Catellani [IG] captures Abby’s upcoming winter slumber style in Vogue Italia November 2022./ Hair by Ryan itchell; makeup by Vanessa Icareg
Victoria’s Secret puts its Very Sexy summer 2022 lingerie and swimwear message on blast with models Abby Champion, Imaan Hammam, Mayowa Nicholas and Paloma Elsesser carrying the sexy women torch in the new ‘Hits of Summer 2022’ Campaign.
The VS Very Sexy message is ‘Let’s Talk About Lift, Baby”.
Tory Burch Resort 2022 transports models Abby Champion and Ajok Madel to sun-soaked sand, in images captured by Colin Dodgson[IG]. The message is “freedom, irreverence and casual glamour. Pieces to wear whenever and however you want,” writes Tory Burch. Brian Molloy styles the collection with makeup by Yumi Lee and hair by Tomo Jidai.
Jeremy Scott puts together an all-star team for Moschino’s SS2022 ad campaign. Models Abby Champion, Amar Akway, Gigi Hadid, Imaan Hammam, and Mika Schneider wear glam parfait colors, styled with sophisticated wit by Carlyne Cerf de Dudzeele. Photographer Steven Meisel captures the campaign with art direction by Jason Duzansky./ Makeup by Pat McGrath; hair by Guido Palau
Models Abby Champion and Mona Tougaard take a simple, clean but colorful approach to J.W. Anderson’s S/S 2022 Lookbook. Benjamin Bruno styles the ‘industrial meets sleek chic’ collection in images by Juergen Teller with creative direction by Dovile Drizyte.
Models Abby Champion and Mona Tougaard are styled by Benjamin Bruno in J.W. Anderson’s S/S 22 Lookbook. Photographer Juergen Teller captured Abby and Mona for J.W. Anderson’s Spring/Summer 2022 Lookbook.
Models Abby Champion, Cara Taylor, Hiandra Martinez, Selena Forrest and Ugbad Abdi are styled by Patti Wilson for ‘In The Spirit of Time’. Christian MacDonald captures the cover story for Vogue Russia October 2021./ Hair by Jimmy Paul; makeup by Dick Page
V Magazine releases its Fall 2021 Preview #131 issue, featuring Abby Champion, Ashley Graham, Eileen Gu, Emily Ratajkowski, Hailey Bieber, Nyja Abdullah, Taras Romanov and Vinson Fraley. George Cortina styles the ensemble in images by Inez van Lamsweerde & Vinoodh Matadin for an interview series called ‘Golden Age’/ Hair by James Pecis; makeup by Dick Page
Models Abby Champion and Mica Arganaraz are styled by George Cortina in spring’s Chanel riches. Inez and Vinoodh capture the duo in ‘The Fashion Landscape’ for V Magazine April 2021./ Hair by James Pecis; makeup by Fulvia Farolfi
Legendary photographer Steven Meisel delivers another fashion-lover’s, heart-racing set of visuals with his new Zara Women Spring Summer 2021 Campaign. The Green team will be thrilled, as the Meisel crew is again working remotely and not spewing carbon and jet fuel all over the planet.
Equally important is the reality that no one in his or her right mind can make the argument that the images would be better if the entire Meisel ensemble was in the California desert.
Model Abby Champion is styled by Chris Horan in spring awakening colors and nature-inspired textures. Photographer Greg Swales [IG] captures ‘Dawn of the Days’ for Vogue Thailand February 2021./ Makeup by Michael Anthony; hair by Andrew Fitzsimmons
Model Abby Champion covers the January 2021 issue of Vogue Brazil. Pedro Sales styles Champion in Chanel images by Hick Duarte (IG).
Master photographer Steven Meisel produces exquisite images for Zara’s SS2020 campaign featuring Abby Champion, Julia Nobis, Lexi Boling, Mona Tougaard, Ning Jinl and Sacha Quenby. Karl Templer styles the ensemble in boho vibe, vintage images with creative direction from Fabien Baron. / Makeup by Pat McGrath; hair by Guido Palau, set design by Mary Howard
The new campaign has a beautiful section on the Zara website. Inquiring minds, accustomed to Zara’s high style imagery, wonder how the brand will move forward with creative photography in the age of COVID-19.
Model Abby Champion channels Marilyn Monroe singing ‘Diamonds Are A Girls Best Friend’ in the 1953 film ‘Gentlemen Prefer Blondes’. Virginie Benarroch styles Abby in luxe jewelry fit for Hollywood’s tragic-fate glamour girl. Gregory Harris captures Abby without the famous dance scene for the March 2020 issue of Vogue Paris.
Models Abby Champion and Adut Akech are styled by Alex Harrington in modern folkloric patterns with a dash of whimsy for ‘Rock Stars’. Photographer Angelo Pennetta is on location in Portugal for Vogue US April 2020./ Hair by Mustafa Yanaz; makeup by Petros Petrohilos
The fashion shoot takes place at Almendres Cromlech, ‘Portugal’s Stonehenge’, a certies of nut-like stones aligned with the heavens. Atlas Obscura writes: “Built over several different periods between 5000 and 4000 BCE, the Almendres Cromlech are the finest example of Neolithic structures on the Iberian Peninsula, though it remained undiscovered until 1966.”
Photographer Josh Olins turns his lens to Abby Champion, Felice Noordhoff and Hannah Motler, styled in hyper-feminine feminine ‘Romantic Notions’. Ludivine Poiblanc styles the trio in spring sheers, ruffles and draping from Celine, Chloe, Miu Miu and more.
Models Abby Champion, Alpha Dia, Binx Walton, David Kammenos, Malgosia Bela and Sora Choi showcase Salvatore Ferragamo’s Spring Summer 2020 campaign, styled by Jodie Barnes. Harley Weir captures the gang with creative direction by the Italian luxury brand’s designer Paul Andrew./ Hair by Jimmy Paul; makeup by Fara Homidi; choreographer Eric Christison
Models Abby Champion and Adual Akrol welcome 2020, styled by Vanessa Coyle. The January 2020 issue of Vogue Ukraine walks the Vogue Values platform with a focus on nature and environment lensed by Derek Henderson, with art direction by Cynthia Swanson./ Hair & makeup by Sophie Roberts
Italian luxury brand Etro returns to its 1968 founding roots with a magical carpet ride of bohemian prints, easy shapes, and tribal jewelry for its Spring 2020 campaign.
Photographer Cass Bird captures the bohemian spirit of an earlier time in the brand’s #WeAre AllNomads campaign featuring Abby Champion, Alton Mason, Fei Fei Sun, James Turlington, Karen Elson, Lauren Hutton, Lexi Boling, Mark Vanderloo and Ugbad Abdi.
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