Burberry’s artofthetrench.comhttp://bit.ly/7ar9xj

The Argument

There’s nothing worse than the pot calling the kettle black, which is the irony of today’s NY Times Critic’s Notebook Why So Stodgy, Prada.com?

Opinion #1: SEO purpose headlines

I agree that on first impression Prada.com’s not nearly as captivating as Burberry’s new ArtoftheTrench. But it’s better than ‘stodgy’, a fact I disputed immediately reading the NYT headline. In reality, the critique doesn’t even discuss Prada.com, and I assume the brand name is used for headline SEO ranking purposes.

Burberry’s ArtoftheTrench is totally fabulous. No wonder it has 3.7 million page views and an Alexa.com of 123,000. Heading over to Alexa.com, the good news on Art of the Trench might be ebbing, but let’s table that topic for a moment.

Opinion #2: No links to key points

The Prada.com kick-in-the-butt isn’t deserved, if you actually visit the website Prada.com.

Could we please have live links NYT? All of your links except Art of the Trench go to internal NYT pages. Readers expect to travel to your reference points in today’s digital world, so links please.

Yes, I know readers might not come back, once you let them fly solo. Digital readers aren’t monogamous and every day we must prove ourselves as a worthy partners, or readers will leave us with slim chances of a reconciliation.

It’s only the roll of the dice that puts two 60-year-old big name actresses back to back in Redtracker. Yesterday Meryl Streep; today Sigourney Weaver. Coincidentally, neither has a close relationship with Botox or the plastic surgeon.

The Daily Mail writes up Sigourney Weaver: Who said you’re past it at 60? Good question!

Sigourney Weaver, going strong at 60 in AvatarThirty years after the 5’11” feminist icon Weaver made “Alien” , she returns to outer space as another feisty woman - botanist Dr Grace Augustine, who is involved in exploiting and colonising a planet called Pandora in James Cameron’s Avatar.