The bloggers Bryan Boy, third from left, and Tommy Ton, right, in Milan.Today’s NYTimes writes a feature on the importance of bloggers in the fashion world. The world of fashion press has been shaken to its knickers by the real-time arrivial of ‘ordinary’ bloggers who didn’t come up through the ranks, sitting front row with Vogue’s Anna Wintour.

Whatever is she thinking!

Tavi Gevinson, the author of a blog called Style Rookie, was feted by designers, filming promotions for Target, flown to Tokyo for a party with the label Comme des Garçons and writing a review of the collections for no less than Harper’s Bazaar.The word ‘ordinary’ doesn’t apply to Tavi Gevinson, who writes the Style Rookie blog. At 13 years old she’s completely turned professional fashion minds inside out. Gevinson was noticed by Kate and Laura Mulleavy, the designers of Rodarte, who described her as “curious and discerning”.

The traditional press came late to the Internet style party, refusing to share content for free or undermine their print circulation advertising rates with free sharing online.

With major media laying off writers to cut overhead, they’re competing with people like me, who are currently writing for free, while working out future revenue models.

Ironically, the first thoughts I had when reading the headline The Year in Style - Fashion Bloggers Horn in on Elle and Vogue, is that the story is old news, and it reaffirms my belief that the NYT is increasingly late in writing important stories.

Fashion bloggers aren’t the only competition. People read international press online, whereas we would never buy the London Times or Match.

In the case of this particular story, the Wall Street Journal, my new fav online read, covered Tavi Gevinson and this blogger trend ‘real time’ on September 11, 2009, at the time of the designer shows for spring 2010.

Again around October 1, 2009 the WSJ covered the changing face of brand management and the relevance of bloggers.

It strikes me as odd that the NYTimes Style section is itself very slow to write about this topic, making them increasingly irrelevant themselves as a primary source of style news and current thinking.

Frank Lloyd Wright’s Taliesan West The most telling comment I can make about Scottsdale, Arizona and Taliesan West, minutes after leaving Frank Lloyd Wright’s winter residence in Arizona and pulling into a shopping center in search of a Mac widget is that my anti-consumption companion said “My god, even the shopping centers are human in Arizona.”

His artistic spirit had pronounced our mutual benediction on Taliesan West, Tucson, where we spent most of our time, and even Scottsdale, which I feared might be a bit rich for his libertarian mindset. Not so.

Scottsdale is proof positive that modern shopping centers can co-exist with their environment. The Frank Lloyd Wright imprint is everywhere in this part of Arizona. I have so many thoughts leaving Arizona — first and foremost, when can I return?