Serena Williams and Mini-Me Daughter Olympia in Stuart Weitzman Sp 2021 Campaign

The world’s new dynamic duo Serena Williams and daughter Olympia appear together in a Spring 2021 Stuart Weitzman campaign. "The adventures of Serena and Olympia continue... this time with @stuartweitzman!" Williams said of the new campaign on Instagram.

Indeed, Serena’s 3-year daughter Olympia is a mini-me in their first-ever mommy-daughter joint fashion appearance, launched under the umbrella of Stuart Weitzman’s “Footsteps to Follow” in images by Ethan James Green [IG].

"I created this collection with an intentional, artful approach to design, engineering and craftsmanship," Edmundo Castillo, Stuart Weitzman's Global Head of Design, told E! News. "The styles offer a renewed and emboldened sense of functionality and fashion to elevate the casual elegance of the modern woman."

Stuart Weitzman is part of Tapestry, Inc. a portfolio of brands including Coach, Kate Spade and Stuart Weitzman. The Tapestry website zeroes in on Stuart Weitzman’s 2020 $100,000 grant to Vital Voices Global Partnership.

To kick off the partnership, Stuart Weitzman employees participated in the Vital Voices 2020 Global New York City Mentorship Walk along the High Line in celebration of International Women’s Day in March. While Serena had appeared in Stuart Weitzman campaigns before 2020, it was the company’s commitment to Vital Voices with the $100,000 grant that cemented the tennis star’s agreement to become an official ambassador for the brand.