Dior [IG] gives us a taste of the Spring 2026 collection, arriving in Dior stores now. Models Chloe Paredes, Dana Smith, Kita Blaskovic and Yun Seo Woo are styled by Azza Yousif in images lensed by Grace Ahlbom [IG]. / Hair by Melisande Page

The mood of the shots is lovely. We realized today [finally] that these images are a direct volley to Miu Miu. But Miu Miu has Prada.

Jonathan Anderson believes he can successfully do Miu Miu and Prada together in one floor in the store. They are one Dior for the designer. And in many cases, he believes he can do Miu Miu and Prada AND Miu Miu for Men and Prada for Men in one giant statement because everyone is cross-dressing and he believes he is a visionary genius in understanding this reality.

I assume that mens has its own real estate and the customer can shop where s[he] wants. Maybe. We must wait for Anderson’s genius to tell us.

The designer may be right — but it’s an incredible roll of the dice with no pre-testing. Meanwhile, many are citing pricing challenges on the line and steep reductions from the show prices. That jean jacket is an excellent example. It’s $5,000. Yikes.

Today, we stay positive. The only people in their right mind who would give Jonathan Anderson this range of self-expression is LVMH. Let’s hope it’s successful; and he should be humble about the opportunity afforded him by The Family. ~ Anne

Update 1/15/26: The universe works in strange ways. 15 months after leaving her position as CEO of Miu Miu to join LVMH as Managing Director at Dior, Benedetta Petruzzo has left the brand to become International CEO of LA-based wellness brand Alo. She officially starts Saturday January 17th.

Read on in AOC Body: Rosie Huntington-Whiteley for Alo January 2026 | Benedetta Petruzzo Joins Alo