Pucci 'Initials E.P' Resort Campaign Summer 2023 | Cardi B Rocks Pucci Catsuit for Whipshots Party
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Updated images 7/6/2023: In May, Emilio Pucci’s Creative Director Camille Miceli delivered models onto the runway from gondolas drifting along the Arno River. Her first fashion show in Florence, the birthplace of Emilio Pucci was underway, as was the summer 2023 resort collection called “Initials E.P.”
Top model, Brazilian beauty Raquel Zimmermann births the new ad campaign for Initials E.P., styled by Katie Grand in images by Vito Fernicola [IG]. / Hair by Sydney Hayes; makeup by Miranda Joyce; creative direction by Al Dente Paris.
The collection pays tribute to the Emilio Pucci as the heritage brand’s founder while incorporating a ’60s Space-Age vibe, inspired by Emilio Pucci's design of the Apollo 15 emblem in 1971. Many modern white dresses nodded to the Apollo mission and 21st century Pucci modernism.
The Pucci Summer 2023 E.P. Show in Florence
Watch the May 2023 Pucci Initials E.P. Show
Cardi B in Pucci @Whip It Launch
Far from the tranquil afternoon on the Arno River in Florence, Italy, Cardi B made a big fashion splash on May 22, wearing a boldly-printed, Pucci E.P. hooded catsuit to the Santa Monica launch party for a new flavor of her alcohol-infused, whipped cream Whipshots Summer Party.
Cardi B added 7-inch scooped-out plywood ‘heels’ from Jenna II Platform, gold hoops, and a gold body chain that left her ready to party.
Whipshots was created as a collaboration between Cardi B and Starco Brands, launching December 4, 2021 at Pharrell and David Grutman’s The Goodtime Hotel in Miami. It currently features vodka-infused whipshots in multiple flavors.
“We just went double platinum! We’re not playing around when we say Whipshots is the best,” Cardi said in a statement as reported by Billboard. “Boozy and beautiful since day one, and two million cans later, there is no slowing us down. I love the fans supporting our brand – let’s keep this party going!”
The brand sold its first million cans in just 10 months and sold another million cans four months later.
Hey, LVMH has a wine and spirits division.
