Bottega Veneta's [IG] Summer Solstice 2024 campaign and new capsule collection highlight resortwear essentials that embody the brand's commitment to quality and craftsmanship, offering luxury pieces ideal for summer adventures.

The new campaign is as focused on men as on women, featuring versatile items for a variety of summer’s best occasions and moods. Key bags — the revenue heart of almost every luxury brand — are the Kalimero Citta, Clam, and Andiamo — all designed to mix style and practicality.

The campaign features models Anok Yai, Badhiel Lony Nyang, Haroon Sherzad, Isaiah Zacarias, Pasquale Nappi, and Penelope Ternes. The visuals were photographed by Louise and Maria Thornfeldt [IG] with creative direction by Bottega’s design visionary Matthieu Blazy. / Hair by Duffy; makeup by Hiromi Ueda

A list of all the Bottega Veneta 2024 summer resort shops is here, a bookmark for your summer travel plans.

Bottega Veneta's revenue totaled €1.6 billion in 2023, down 5% as reported and down 2% on a comparable basis. Sales from the directly operated retail network rose by 4% on a comparable basis, while wholesale revenue fell by 24% on a comparable basis, in line with the House’s strategy.

In a time of many luxury brands being focused on a bit of pragmatism, no one is accusing Matthieu Blazy of being boring at Bottega Veneta. In a genuine compliment bestowed on Blazy after his Fall 2024 collection, Nicole Phelps wrote for Vogue Runway:

In the industry now, there’s a strong undercurrent of “everyday” clothes; amid all the intersecting crises, the understandable tendency among design houses and their executives is to play it safe. As we’ve seen so far this season, that can lead to same-y fashion, indistinguishable from one runway to the next. Blazy is immune to that risk. Though they’re “real” and “functional” and “pragmatic,” it’s a mistake to consider his clothes understated. A new addition to the most distinctive accessories offering in the business was a fish-shaped clutch, a cousin of the popular Sardine bag, in a lively, multicolored intrecciato weave.