Gray Sorrenti again gives life to Ibiza’s world-renowned rave culture, taking us on a stylish acid trip that honors Paula’s, a legendary Ibiza boutique that closed its doors in the late 90s. Since 1917, “Loewe Paula’s Ibiza is a celebration of Balearic hedonism and colour -- think clothes as fit for a poolside debauch at Pikes as they are for a twilight toast at Sunset Ashram,” writes i-D.

Loewe creative director Jonathan Anderson explains the evolution of the new collection. “Paula’s founders Armin Heinemann and Stuart Rudnick created iconic prints inspired by the natural world. I pillaged from Paula’s kaleidoscopic archive so the collection features quite a few of these patterns.”

“Shape and print enhance one the other: mermaids swim amongst red corals on maxi-dresses and long robes with ruffled sleeves; jikin goldfish wander amongst waterlilies on wide-hemmed capri pants, bolero skirts and swimwear.”

i-D contributing editor Gray Sorrenti shot the campaign in New Delhi. Anderson describes the scene: “the protagonists are captured at private parties in Dilliwalen Havelis, riding scooters and tuk-tuks along rarely seen corners of the capital’s streets, BMXing on rooftops, and amongst members of its B-Boy subculture, creating a feeling of bonding that is not imagined, but real.”

Indeed the acid fashion tri is one of escapism in our COVID-19 world, but the house understands its responsibilities in the age of global lockdown. After their initial €500,000 donation, Loewe will donate €40 to educational projects for each product sold between May and August to support vulnerable children affected by the COVID-19 crisis.

Loewe Paula's Ibiza is available to shop now via the Loewe website. Here are more specifics on what Loewe is doing to support our new global pandemic reality.