RIMOWA, the first German maison in the LVMH luxury group, defines itself as a global lifestyle brand with a mission to create the essential tools for a lifetime of travel.

While the marketing messages have taken possession of Anne’s heart in this moment, let’s not forget the Rimowa essentials. They include a lifetime guarantee on repairs on all functional damage to our suitcases. That includes hotel repairs before we depart on our “never still, purposeville journeys towards progress.”

Just out is a new RIMOWA campaign featuring Blackpink’s Rosé, champion Formula 1 pilot Sir Lewis Hamilton and French soccer player Kylian Mbappé. Agency Anomaly London created the campaign.

Hans Zimmer, who won an Oscar in 2021 for composing the score to "Dune," provided bespoke music for the video. Created in concert with agency Anomaly London, the campaign is meant to show "a more personal, human side to the global icons, joining each of them on the journeys that move them, showcasing not only where they travel, but why."

The message of the film resonates deeply with Anne of Carversville.

“Progress. It has never been driven by the individualistic. but by the open-hearted. So together, we travel onwards. Because it’s not just about the destinations we reach, but the impact we create. To not just move around the world, but move the world around us. A lifelong purpose that deserves a lifelong companion. Because progress will be written by us all.”

The RIMOWA FW 2023 campaign dropped into my lap as I finished my thoughts about the FW2023 Gucci campaign.

Gucci Valigeria’s spring 2023 video left me quite cold, as the in rehab brand seeks more rarified distinction in luggage and all other products. In fairness Ryan Gosling’s campaign that preceeded it, was the exact opposite. The contrast between the two campaigns was impossible to ignore.

Anne has a celestial crew in the heavens always helping her and guiding her to write with purpose. Sharing the RIMOWA message in this moment is perfect — whichever member of her soul posse sent it.

‘SEIT 1898’ in Chelsea September 8-17

New York City and New York Fashion Week, launching today hosts RIMOWA’s 125th anniversary exhibition ‘SEIT 1898’ in Manhattan’s Chelsea Factory from September 8 through the 17th.

“We’re in a very serious category — we’re reliable, durable, we have a lifetime warranty,” says Hugues Bonnet-Masimbert, CEO of RIMOWA. “However, it was also very important for us to show that we have a crazy twist.”

Experimental artistic partnerships with artists like Daniel Arsham and Alex Israel and the support of countless well-known clients donating their RIMOWA luggage to the exhibition creates yet another form of art.

The famous faces include singer Billie Eilish; creative director of Louis Vuitton Men Pharrell Williams; grand dame of American hospitality Martha Stewart; tennis player Rodger Federer; director Spike Lee and more.