Mango's Mediterranean Summer 'Together Sounds Better' Campaign by Eddie Wrey
/Mango [IG] channels a ‘Mediterranean Summer’, capturing AOC’s own sentiments about the forever-magical vibe of taking a pause to appreciate the beauty of everyday, sun-kissed living.
Models Blesnya Minher, Dorit Revelis and Kaya Wilkins wear patterns and prints in colors that aren’t classic French but nod instead to Iberian heritage By definition, the fashion mood, styled by Elodie David-Touboul, is more multicultural and in step with our times.
Photographer Eddie Wrey [IG] captures the model trio with a video ‘Together Sounds Better’ directed by Bandidos. It’s music to our ears and could be a tagline for Anne of Carversville.
Mango Opens NYC Flagship
On the sustainability front, Mango has opened a new flagship store on Fifth Avenue in New York, near the famous Saks Fifth Avenue store and Rockefeller Center. Located at 711 Fifth Avenue, the new store carries
low environmental impact credentials.
The new Mango store reused up to 70 percent of the previous Polo Ralph Lauren store materials in the store design, including the floors, ceilings, lighting, and installations. New Interior coverings are made of biodegradable organic materials.
“The opening of the new flagship store is a major step forward in our strategic goals for international expansion and our distribution ecosystem, but all it is the first step to consolidate our brand presence in the United States, one of the most important markets in the world,” said Toni Ruiz, Mango’s CEO, in a statement.
At times it feels that we are crawling like babies towards advancements in sustainable design, but babies grow up to be teenagers and adults.
Mango’s approach to the design and a decision to not “gut the interior” of 711 Fifth Avenue is progress. Note that there may be preservation laws involved, but Mango has adopted a much-more sustainable store design blueprint going forward in all new stores.
The New York City Mango flagship also features Committed Boxes or containers where customers can drop off clothing and footwear to give garments a second life.