Mango celebrates summer 2023 festivities with a strong dose of unadulterated glamour delivered by top model Felice Noordhoff. The collection of limited-edition garments lives at higher-price points, is designed in Barcelona and produced in Morocco.

The yellow crossed dress with bow neckline below is $400, for example. The asymetrical satin dress above is $650. Current availability in the USA is in smaller sizes online and not in stores, but the Mango customer can request it in larger sizes.

AOC guesses that based on the ship times online, that Mango is tightly controlling the manufacturing of these lovely dresses — not making them to order, but in small quantities in Morocco.

Zara was very successful in 2022, with a ‘buy less but buy better’ strategic approach. Mango is also owned by parent company Inditex.

Checking now, Inditex performance in 2023 continues strong, with its higher prices strategy outside its Spanish home market, where existing customers are sensitive to price hikes.

Some items are almost double the price outside of Barcelona. Inditex seems to have decided [correctly] that implementing significant sustainability principles can only work on a “buy less but buy better” strategy. The direction also gets them out of the cheap stuff, Shein monster egg beater, where they can’t compete.

Mango Openings in Texas, Atlanta and California

Mango is strengthening its US presence with its first store in the state of Texas, located at the Memorial City Mall, considered a city-within-a-city in West Houston. Mango is focused on the American west and south, opening 15 new stores in 2023. Six additional stores will open in Texas at The Shops at La Cantera (San Antonio), North Star Mall (San Antonio), Galleria Dallas (Dallas), La Plaza Mall (McAllen), Stonebriar Centre (Frisco) and Baybrook Mall (Houston).

Mango arrives in Georgia for the first time at Atlanta’s Perimeter Mall, the state’s second largest shopping center.

California Mangos include the Glendale Galleria (Glendale) and Fashion Valley (San Diego) shopping malls. Four stores will open in the city of Los Angeles: Brea Mall, Victoria Gardens, Los Cerritos and Beverly Center, located in Beverly Hills and home to shopping by Hollywood stores.

USA Mango Stores Design

Mango first opened in Soho in 2006 and recently, a new store at 711 Fifth Avenue in New York. These stores are being built with strong sustainability principles, outlined by AOC in a summer 2022 Mango post.

The new Mango store reused up to 70 percent of the previous Polo Ralph Lauren store materials in the store design, including the floors, ceilings, lighting, and installations. New Interior coverings are made of biodegradable organic materials.

AOC is drilling down on a vibrant Mango Teen concept store that opened in Barcelona in 2022. It has a very different vibe than the mothership.