Note from AOC: The Spring Summer 2023 Miu Miu campaign is not for mere mortals. It is for the fashion rebels, “united in their courage and desire to challenge conventions” by wearing Miu Miu. You are now absorbing the meaning of meeting this deadly-serious assembly of warrior-women models and talents who understand that by choosing Miu Miu, the decision has a “deep impact on life, enhancing it more and more.”

Hopefully, their sartorial Miu Miu brand enlightenment can be transferred to us, if only we open our minds to these exceptional fashion prophets.

All bow down now and breathe deeply.

Good goddess, I LOVE Miuccia Prada. Lips zipped, because I am not worthy to speak of this campaign’s brilliance. Not one more word. xxxx ~ Anne

What is the function of fashion? The new campaign for the Spring Summer 2023 Collection examines and highlights the role of fashion as a form of continuous self expression that has a deep impact on life enhancing it more and more.

The one photographed by Zoë Ghertner is the story that features cross-disciplinary talents including Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona. They are united in their courage and desire to challenge conventions thanks to their distinctive beauty and their unique style.

The campaign plays on by now iconic Miu Miu thematics: versions and subversions of "uniform", the renovation of wardrobe archetypes, including tailored jackets, and connection to sporty universe and to utilitarian outerwear embellished with oversized patch pockets.

Miuccia Prada is constantly searching for contemporary meanings of appeal and charm and offers the freedom to move between seemingly opposite concepts: serious and playful, fragile and strong, dressed up or understated. Everything we want to be.