Victoria’s Secret launches their Holiday 2020 campaign with an all-star lineup that includes Alexina Graham, Barbara Palvin, Candice Huffine, Candice Swanepoel, Chanel Iman, Daniela Pestova, Devyn Garcia, Helena Christensen, Solange van Doorn and Valentina Sampaio.

The campaign lensed by Cass Bird and Dario Catellani is perfect-pitch for this moment. The mood is totally the opposite of Kim Kardashian running off to her private island birthday bash, prompting even the legendary British rocker, guitarist Peter Frampton to weigh in on Twitter, writing: “"Are you that insensitive you don’t realise this is not what the majority of people during the worst covid spike yet want to hear? People are going to food banks not private islands," he tweeted.

VS has read the room perfectly for this holiday season. Inclusivity abounds, and let’s give the lingerie brand credit for its ongoing evolution. Forbes contributor Sonia Thompson weights in with Following Rihanna’s Lead, Victoria’s Secret Now Has Plus-Sized Models. Why It Matters To Brands Everywhere.