The Louis Vuitton machine is in high gear for the release of the first Pharrell Williams Louis Vuitton Men collection and these new lookbook images lensed by Amit Israeli [IG] and AOC tag and also Gabriel Moses [IG]

Models include Awwal Adeoti, Dara Gueye, Ridzman Zidaine, Teo Abihdana and Thatcher Thornton styled by Matthew Henson. / Hair by Christian Eberhard; makeup by Christine Corbel

Creative Direction for the shoot is credited to Pharrell Williams [IG] and Lina Kutsovskaya [IG].

You can view the collection at Louis Vuitton, while we wait for the arrival of the first actual non-Louis Vuitton properties sales information.

Louis Vuitton, the largest luxury brand in the world is firing on all cylinders. AOC mentioned in our last Friday ‘sassy’ and highly-opinionated overview of the new Louis Vuitton Spring 2024 men’s campaign, that we’re building out a ‘wing’ off the AOC front page for key brands.

Louis Vuitton is the first install and it will be followed by Dior. My initial thinking is to keep about 12 mos alive off the front page, then fully archived. We’re going back to 2020.

In the case of Pharrell, his own new archives will be attached to the LV pages. Besides his LV work, Pharrell’s news will include his Black Ambition foundation; his Williams School — a top lab school and private pre-K-8 school in Norfolk; his own portfolio of 10 classes on empathy at MasterClasses; his annual ‘Something in the Water’ in Virginia Beach — which is searching for a new fall date, after terrible spring weather in 2023.

Whatever Pharrell is doing, AOC is tracking.

Louis Vuitton now has a great new renovation project in Paris, as their first hotel.

Anne wrote an even sassier response to a Washington Post major story about the very high risk stakes attached to the plans for the Opening Ceremonies of the 2024 Olympics. I made the comment at WaPo, but shared it on AOC.

With LVMH having $160 million invested in 2024 Olympics and a Louis Vuitton brand increasingly wrapping itself around Paris, there is NO way [I was about to say goddess-damn way] that the Arnault family with all their talent, all the LVMH talent, connections and expertise is going to drop the ball on the plan to hold the July 26 Opening Ceremonies on the Seine.

Is 2024 Paris Olympics Opening Ceremony "Bold, Audacious . . . and Risky"?

AOC agrees the challenge is huge.

Still, anyone who thinks Bernard Aranult is going down in front of the whole world watching his torrid love affair with Paris, doesn’t understand what really rich people can accomplish in problem-solving.

I stand by my statement that if he has to find an extra billion $$$ in his pocket to solve the crisis, he will do so. Period. ~ Anne