DIORRIVIERA 2022 Capsule Collection Pops Up Worldwide, Lensed by Clara Balzary
/Luxury House DIOR presents the DIORIVIERA 2022 capsule collection as a much-needed joyful, vaca-getaway lensed by LA-based photographer Clara Balzary [IG]. The campaign inspires summer memories and feel-good endorphins in Dior Women’s creative director Maria Grazia Chiuri’s summer love capsule collection.
DIORIVIERA always celebrates la dolce vita and the art of living with its timeless toile de Jouy prints on swimwear, dresses, accessories and more. The summer twist comes with a fluorescent color palette of blue, orange and pink.
Appearing in Dior shops around the world — from Mykonos to Bodrum, Capri to Ibiza, and Tokyo to Paraggi — the infectious spirit of DIORIVIERA lights a joyful torch in a world in need of positivity.
Below is the Dior pop-up in Capri, opening June 27, via Vogue France.
WWD covers the new Dior popup at Bagni Fiore near Portofino and the expanding synergy between LVMH’s Dior’s fashion label and the LVMH-hospitality division, which operates the Bagni Fiore and owns the nearby Splendido through its luxury travel operator Belmond. Dior is also popping into the Splendido.
It’s all about lifestyle at LVMH — a topic we spoke to last week in our Pucci debut collection review: LVMH's Camille Miceli Flies Gloriously High in Capri, Italy Launch of 'New Pucci'.