Louise Trotter’s Bottega Veneta [IG] is well received in China, with Jing Daily calling the brand ‘Kering’s Crown’. Better yet and following high praise — Kering’s ‘golden child’.

Under Creative Director Louise Trotter [IG], Bottega Veneta continues its ascent among Chinese luxury consumers.

Her October 2025 debut resonated deeply in the hearts and minds of Chinese consumers, drawing over 130 million Weibo views and widespread acclaim. “Quiet luxury can be expressive” was the prime sentiment that rippled across Chinese social media platforms, where fashion critics like @Pekaboom praised Trotter’s poetic modernity, writes JD.

Let’s bookmark that important term: ‘poetic modernity’. My absolute exasperation with Gucci’s post Alessandro Michele ‘quiet luxury’ strategy was its absence of emotion and emphasis on ‘loud’ wealth and ‘private’ accumulation in gallery-like private salons, with minor exposure to the rest of us.

Many luxury brands take this private salon approach, but they don’t broadcast the strategy in a press release.

China’s luxury consumers — and especially younger ones — do not like brands devoid of emotion and human connection with friends, family, nature and environment, ancient teachings and high-quality artisanship. This is the definition of quiet luxury filled with riches.

Just ask Brunello Cucinelli, now described as the ‘philosopher-designer’, a man totally tied to his community on a daily basis, not some annual celebration where brands pretend to be humanists.

From the viewpoint of China’s luxury consumers, Louise Trotter follows Matthieu Blazy’s humanist principles — not necessarily into the New York subway — but definitely to Venice as the setting for this new Summer 2026 campaign.

The brand writes about itself:

CRAFT AND CREATIVITY ALSO REFLECTS THE SPIRIT OF COMMUNITY THAT IS AT THE HEART OF BOTTEGA VENETA. IT'S IN OUR NAME: BOTTEGA VENETA MEANS “VENETIAN ARTISANAL WORKSHOP”

In this moment, let’s stay with Bottega’s Summer 2026 campaign — covered with lavish praise in China — shot in Venice by Juergen Teller. Models include Anine Van Velzen, Bai, Libby Bennett, Liya Kebede, Saul Symon, and Sihana Shalaj. / Hair by Kei Terada; makeup by Pat McGrath

Bottega’s Chinese New Year [CNY] campaign is also drawing high praise; and it comes soon.