Apple Martin for Chloé à la Plage 2026 Summer Campaign by David Sims

Chloé [IG] creative director Chemena Kamali turned to model, singer, actor and college student Apple Martin in her first campaign for the maison. The campaign seeks to evoke “barefoot reveries suspended in an endless summer afternoon”, a mood captured by photographer David Sims [IG] on a set where shells jut out of the sand in oversized “Birth of Venue” sensual proportions.

Martin wears key pieces from the Chloé à la Plage high summer collection. The capsule first debuted in 2025 “summer boutiques in popular resort destinations, in addition to Chloé stores and online.”

Apple is styled by Elodie David Touboul wearing airy dresses, broderie anglaise blouses and a one-piece swimsuit printed with a parrot propped on pink hibiscus flowers. Raffia handbags and jelly mules round out the offering. Charles Levai and Kevin Trkinel provide creative direction with set design by Poppy Bartlett and Romain Wygas as director./ Hair by Paul Hanlon; makeup by Yadim