When Carolyn Murphy was a little girl, she had a sewing machine. “I used to take logos off of old clothes and transfer them onto other garments,” Murphy explained about crafting her own line of beautiful clothes with Mother’s co-founders Lela Becker and Tim Kaeding. “I was fascinated by creating something new using pieces I already owned and loved.”

AOC completely missed the launch of Murphy’s 14-piece collection at the end of October. You can find it t Net-Sustain, in-stock, because we checked. Murphy’s upcycled collection is called Homegrown, and it debuted at an intimate luncheon with Net-a-Porter.

The 14-piece collection is entirely made from unwanted rags and Mother denim stock that Murphy reimagined with the design duo. It’s an extension of 60% Mother. a collection made from pre- and postconsumer waste, and recognizes vintage Americana through the use of deconstructed and reimagined quilts, bandanas and denim designed and made in L.A.

“One of the coolest things about the collection, since it’s made from recycled and reused deadstock or products that have been damaged, is that every single piece is unique,” Kaeding explained.

Murphy and the Mother team are committed to paying it forward, promising to donate $50,000 of the proceeds to the Sierra Club. The environmental organization’s mission is to protect 30% of the United States’ lands and water by 2030 in a project called 30X30. “This was such an educational process for me, having been in fashion for 30 years,” Murphy explained. “On the other side of it today, I couldn’t have portended putting my money where my mouth is. There is so much greenwashing to be aware of, but at the end of the day, we have a united responsibility to sustainability.”

Vogue covered the Homegrown launch luncheon. This link takes you to the Sierra Club’s 30X30 project.

Shop Carolyn Murphy’s Homegrown collab with Mother at Net-a-Porter. It’s also featured on Mother Denim. Look carefully and discover Murphy’s unique hand-drawn bird and floral sketches by Murphy that were made into embroideries and are peppered throughout the collection.

A sampling of the Zoey Grossman [IG] campaign images that are on the Mother website follows the Porter images shot by Conrad Dornan [IG].