Bella Hadid's Feline Moves in Burberry The Pocket Bag Fall 2020 Campaign

Burberry’s Chief Creative Officer Riccardo Tisci introduces the luxury brand’s latest It-bag called ‘The Pocket Bag’. And The Pocket Bag comes with its own ad campaign starring Bella Hadid lensed by Inez and Vinoodh.

Tisci has fully embraced the heritage of Burberry as a British label. He reimagines and reworks concepts, but one usually recognizes the new design as Burberry DNA. The versatile, structured tote has a branded front flap pocket and leather taping.

Bella Hadid makes nice with the Burberry animal kingdom in her second campaign with Tisci. We find Bella crouching and crawling like a jungle cat. Vogue took a deep dive into the topic of Burberry’s historical relationship to the animal kingdom this spring, producing/writing “If I Was An Animal . . . ‘

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