'Love by Victoria's Daniela Braga in Victoria's Secret Modern Sensuality Bra Launch

Under the headline ‘Love is a Force f Nature’, Victoria’s Secret introduces its ‘LOVE by Victoria’ collection of bras with modern, natural sculpting and a soft sensuality. Victoria’s Secret model Daniela Braga is center stage, joined by Jasmine Tookes and Josephine Skriver in the new campaign lensed by Adam Franzino.

Personally, I like the LOVE by Victoria’ concept and execution. It’s very Versace imo, especially looking at the entire collection online. The price points are $55-$60, which is premium in today’s economy and VS is under fierce competition from new lingerie startups TV campaigns — at least on the East Coast.

And then we have Rihanna’s Savage X Fenty at half the price. Clearly not the same workmanship and materials as this ‘Love by Victoria’ collection — that’s obvious. We will write a further business update on the Victoria’s Secret situation.