Carolyn Murphy, Anais Mali Wear 7 For All Mankind #RememberYourFirst Campaign
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Models Carolyn Murphy, Anais Mali and Arthur Gosse celebrate the 20th anniversary of 7 For All Mankind spring summer 2020 campaign. 7 celebrates its 20th anniversary by reissuing its 080 Collection under the hashtag #RememberYourFirst.
On its website 7 For All Mankind notes that the brand forever changed the way people think about and wear denim. Expertly crafted from its own 080 fabric, an exclusive-to-us fabrication from Italy’s premier denim mill, each pair then and now has the luxuriously soft feel, impeccable fit, and elevated design that instantly distinguished 7 For All Mankind as the originator of the premium denim movement.
Now made with recycled and organic materials, treated with an eco-friendly wash, and finished with upcycled hardware, these are the 080 jeans you loved then, reimagined for now, paving the way toward the future. Note these improvements on the sustainability front:
5 Steps Toward Sustainability
The reissue of our 080 series gave us an opportunity to apply the latest innovations in sustainability. Here, a look at what we did to conserve resources and lessen our impact on the planet.
The cotton content of our 080 denim is now 100% certified organic.
Recycled elastane fibers provide our signature stretch.
A low-impact wash process uses laser technology, eliminating water waste.
Each jean is finished with recycled Italian hardware.
All clothing tags are printed on sustainably sourced paper.
