In June 2019 Architectural Digest revealed two LA retail pop-ups created to promote mental health and inclusivity as critical brand DNA into the shopping experience. In the consummate LA lifestyle shopping experience, California gave us Madhappy and an invite to the local optimist group.
Before we start swooning, what about Madhappy’s sustainability credentials? We’re still looking but in F.A.Q. Madhappy answers the question of how to care for Mh products with the reply “We recommend washing on cold. Hang dry or dry on low heat. Lower environmental footprint + perfect for your Mh.” This fact does not answer our sustainable fabrics question.
Madhappy products are currently made in LA; Classics by Madhappy are available year-round with a flow of new seasonal colors. Limited capsule collections and collabs are never restocked.
Is Pharrell Williams singing ‘Happy’ running through your brain yet? It was in ours for the last 15 minutes, prompting us to imagine the perfect Madhappy festival, as directed by a blog post. Madhappy’s four co-founders: brothers Peiman Raf and celebrity stylist Noah Raf, Joshua Sitt, and Mason Spector have a big reason to be happy.
The LVMH Moët Hennessy Louis Vuitton Luxury Ventures subsidiary revealed that it has taken an investment position in Madhappy and its positivity-centric message. In March 2019, the smile-worthy streetwear concept raised $1.8 million from MeUndies founder Jonathan Shokrian, College Fashionista founder Amy Levin Klein, founders from Sweetgreen, and Justin Caruso, the son of American retail real estate magnate Rick Caruso.