Asos Launches New Initiative With London College To Educate Its Design Teams On Sustainability

Asos Launches New Initiative With London College To Educate Its Design Teams On Sustainability

In mid-June, Asos, which sells over 850 labels including its own clothing and accessories lines, confirmed that it will ban  cashmere, silk, down and feathers across its entire platform by the end of January 2019.

"People for the Ethical Treatment of Animals (PETA) applauds Asos for leading the charge for compassion in fashion," director of corporate projects, Yvonne Taylor, commented. "In response to PETA's campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering."

Asos joined over 140 brands, including Topshop, H&M and Marks & Spencer, by halting its use of mohair after PETA released a video exposé of mohair production in South Africa in May 2018.