Guest in Residence [IG] introduced its inaugural women’s denim collection on Sept. 10. The new key item collection is a collaboration with designer Benjamin Talley Smith, whose other clients include Helmut Lang, Khaite, Madewell, Rag & Bone/Jean, Re/Done Originals, Reformation and Ulla Johnson Denim.

In the inaugural campaign, Guest in Residence founder, supermodel Gigi Hadid works with her sister Bella and model Malika El Maslouhi, styled by Margherita Moro in campaign images shot by Lukasz Pukowiec [IG]