Global Trade Routes Are Key to Jo Malone's History of Fragrance and Food Festing

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Global Trade Routes Are Key to Jo Malone's History of Fragrance and Food Festing

Global Trade Routes Are Key to Jo Malone's History of Fragrance and Food Festing

Out of the kitchen and onto the portico, Jo Malone creates a delicious vision of high-style British dining, brought to life by Samuel Bradley [IG]. AOC means Jo Malone the brand, owned by Estee Lauder since 1999.

One of Princess Kate’s forever favorites is Jo Malone’s Orange Blossom cologne, which first debuted in 2003. The fragrance is described as a ‘shimmering garden oasis’ and ‘pure delight’, with a scent created with white floral notes of tangerine and orange blossom.

In a world where 45% of consumers say they are prepared to use natural ingredients or food products as substitutes in their beauty routines, foods influence on beauty and fragrance is higher impact than ever.

As Curion research points out, 40% of consumers now prioritize natural ingredients in beauty products.

Tracing the history of global trade routes is another focus of AOC, and Anne could be lost for days in new discoveries. AOC is infused with these learnings.

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Elizaveta Porodina Flashes Jo Malone London's 'Cologne Intense' 2023 Collection

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Elizaveta Porodina Flashes Jo Malone London's 'Cologne Intense' 2023 Collection

Models Bangali Drammeh from Gambia, Honest Ujoy from South Korea and Mateen Ismail from Australia launch a focus on Jo Malone London’s ‘Cologne Intense’, a collection of alluring scents inspired by faraway lands, captivating rituals and treasured ingredients.

The first Cologne Intense fragrance – Oud & Bergamot – was created more than 10 years ago and inspired by the Middle East. “Combining the nobility and enveloping scent of oud with the brightness of bergamot, it has become one of Jo Malone’s most beloved fragrances,” notes Céline Roux, Global Head of Fragrance. “Since then, we’ve travelled to faraway lands all over the world in search of inspiring traditions and treasured ingredients, to create a whole range of mysterious and sensual fragrances.”

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Jo Malone's Lavenderland Special Editions Spring 2020 Soothe Our Frayed Nerves

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Jo Malone's Lavenderland Special Editions Spring 2020 Soothe Our Frayed Nerves

London luxury fragrance brand Jo Malone didn’t set out to calm global nerves with its new Lavenderland Collection. And yet, the limited edition launch is perfectly timed in a world fraught with nerves on high-alert over coronavirus.

Tim Walker’s magical images of Lucan Gillespie delight in a video directed by Emma Datzell-Khan. Model Xie Chaoyu joins Lucan in the video, with all visuals styled by Katy England. / Hair by Malcolm Edwards; makeup by Sam Bryant.

Because of the tense, disruptive, fear-generating global health crisis impacting us all, AOC looked for any new research on the calming properties of lavender. Writing for Smithsonian Magazine in October 2018, Brigit Katz suggests that in mice, at least, lavender may also be as effective at combating anxiety as commonly-prescribed medications. We share Katz’s article under the Smithsonian’s CC license.