Dior's Resort 2023 Cruise Show and Ad Campaign in Seville Makes Arnault a 21st Century Medici Name
/ Anne EnkeThe New Medicis
My own takeaways from this extraordinary Dior Cruise 2023 show in Seville is the idea that LVMH, in particular, with its Arnault family really represents the 21st century House of Medici.
Dior is the leader of the pack, presenting a cruise 2023 show that celebrated flamenco artist Carmen Amaya, the first female flamenco dancer to wear men’s clothes, in the 1950s; and centuries of intellectual learning and advancement — much of it closed to women. Chiuri unleashes her history lessons always in her collectons.
The layers of cultural influence in the Dior show are staggering. But this visionary attitude is on display in many LVMH brands.
Their direct support of the artists and creative talent gives the Arnualt family enormous power. Given the alternatives, I am all for it, because the world of rich people is not going anywhere. AOC admits we try to influence this world.
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