Reflecting on Abercrombie & Fitch Danzy Estates Tennis Closet Drop and Coco Gauff

Reflecting on Abercrombie & Fitch Danzy Estates Tennis Closet Drop and Coco Gauff

Abercrombie Danzy Estates Has Sporty & Rich Vibes

I’ve spent a couple hours really looking at Abercrombie — and I admit the Sporty & Rich connection in my brain got my attention. It’s valid as the first data bit, but another topic was working its way to my frontal lobe.

It seems that Danzy Estates has an open door to create very aspirational marketing — even if a luxury hotel in the south of France probably isn’t in the making. Mike Jeffries’ whites-only brand messaging — to say nothing about his sexual proclivities — will hang around Abercrombie’s neck for a long time.

Anne had an upfront and personal view of the brand’s struggles around race, as Jeffries built his ‘empire’. She is happy to know that Coco Gauff is welcome at today’s Abercrombie.

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