Vogue China Shares 'New Generations, Old Pleasures', A Trend Story in Overdrive
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Folk Schools for All
Sharing this Vogue China fashion story was impacted by an excellent weekend story in The New York Times, ‘The Comforting Resurgence of ‘Grandma Hobbies’ [gifted 30-day link]. Written by Kate Brennan, with photography and video by Lindsey Makuwatsine, the article opens in Traverse City, Michigan at the Green Door Folk School, which opened in 2024.
Millennials and Gen Z make up the majority of the students, mostly local but also arriving from distant places like New York City, with Airbnb units on the property. The article references as well the John C. Campbell Folk School, the oldest folk school in the country, located in North Carolina and the Ely Folk School in Minnesota.
In America, you can find a Folk School here at the Folk School Alliance.
Golden Goose Is Targeting This Trend
This article in the Times is so very relevant, because next up in the AOC queue is an incredible update on the on-fire brand Golden Goose and their new store prototype.