Loro Piana News: 2026 Resort Campaign, New Royal Lightness® Fabric
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LVMH brand Loro Piana [IG] taps New York/Amsterdan-based photographer Annemarieke Van Drimmelen [IG] for their Resort 2026 Campaign, shot in Palm Springs, California. Models Ida Heiner, Just Verhoeff and Selena Forrest are styled by Aleksandra Woroniecka, with creative direction by Thomas Persson. / Hair by Diego Da Silva; makeup by Fulvia Farolfi
Loro Piana’s Royal Lightness® Fabric
In a moment where unique fabrics are key to VIC [Very Important Customer] demands in luxury market fashion, Loro Piana’s most recent innovation comprises both a yarn – a blend of silk and merino wool – and a fabric, which combines silk and cashmere, writes Wallpaper.
Both the new yarn and new fabric were developed in Loro Piana’s facilities in Italy’s northern Piedmont region, and “require specially trained craftspeople to work with the gossamer-like materials due to the risk of damage or broken threads (currently, there are just a handful with the artisanal know-how in the world).”